Podcast host Alex Cooper has publicly responded to ongoing speculation about a feud with influencer Alix Earle, insisting the viral back-and-forth between the two is not a publicity stunt.
The dispute, which has unfolded across TikTok and Instagram over the past week, has drawn widespread attention as fans dissect posts, comments, and alleged indirect references between some of social media’s most influential creators.
Social media exchange sparks renewed feud rumors
The situation escalated after Alex Cooper, host of the popular podcast Call Her Daddy, posted a TikTok video accusing Alix Earle of resharing what she described as “passive-aggressive” content aimed at her.
Cooper’s remarks quickly reignited long-standing speculation that the two influencers had experienced a behind-the-scenes fallout after previously collaborating through Cooper’s media venture.
The online exchange intensified further when Cooper also criticized fellow creator Brianna LaPaglia, known as Brianna Chickenfry, for contributing to what she called a “false narrative” about interpersonal conflict among creators.
Origins of the influencer relationship
Cooper and Earle were once professionally connected through Cooper’s media company, which positions itself as a platform for Gen Z-focused content creators. Earle, who rose to fame through viral “get ready with me” videos, was among the early influencers signed to the network.
However, Earle later departed the partnership, fueling speculation among fans about possible disagreements. Neither party publicly confirmed any dispute at the time.
Earle has since built a large independent following across TikTok and Instagram, becoming one of the most recognizable lifestyle influencers online.
“What’s the beef?” Cooper challenges critics
In her recent video, Cooper directly addressed Earle and urged her to clarify any alleged conflict.
She rejected claims that legal agreements or non-disclosure restrictions were preventing discussion of the matter, instead challenging Earle to speak openly if there was an issue.
Cooper also suggested that portions of the online narrative surrounding the situation were exaggerated or misrepresented, describing the ongoing speculation as disconnected from reality.
Earle did not release a formal response video but reacted indirectly on social media, appearing to downplay the seriousness of the situation.
Public debate over whether feud is staged
As clips of the exchange circulated widely, some users speculated that the dispute could be a coordinated publicity strategy, given both creators’ significant audiences and business ventures.
However, Cooper later dismissed those claims, explicitly stating that the situation was not manufactured for attention or promotional purposes.
She also criticized broader online discourse around creator conflicts, arguing that exaggerated “mean girl” narratives are often amplified on social platforms without full context.
Brianna LaPaglia enters the conversation
The discussion expanded further when Brianna LaPaglia, a Barstool Sports personality known as Brianna Chickenfry, weighed in with comments suggesting she had prior knowledge of tensions between the parties.
Her remarks added another layer to the public debate, though she did not provide detailed specifics about the alleged past interactions.
Representatives for the individuals involved have not issued additional public statements regarding the dispute.
Influencer conflict highlights creator economy tensions
The viral exchange underscores how quickly interpersonal disputes among high-profile influencers can escalate into public spectacle in the digital creator economy.
With millions of combined followers, even brief comments or reposts can fuel widespread speculation, often blurring the line between personal disagreement and online entertainment.
For now, Cooper has insisted the situation is genuine rather than staged—while the broader social media audience continues to debate what actually happened behind the scenes.
