FILE – In this July 11, 2018 photo, a man drinks a beer in a Budweiser pavilion in front of the Lenin statue and the Luzhniki Stadium as fans arrive for the semifinal match between Croatia and England, during the 2018 soccer World Cup in Moscow, Russia. The sale of all beer with alcohol at the eight World Cup stadiums in Qatar has been banned. The decision comes only two days before the soccer tournament is set to start. Non-alcoholic beer will still be available for fans at the 64 matches. FIFA says the decision was made “following discussions between host country authorities and FIFA.” (AP Photo/Rebecca Blackwell, File)
DOHA, Qatar (AP) — FIFA president Gianni Infantino downplayed Qatar’s last minute ban on the sale of beer at World Cup stadiums as nothing more than a brief inconvenience to spectators.
“If this is the biggest problem we have, I’ll sign that (agreement),” Infantino said Saturday, a day after the conservative Muslim emirate did an about-face on the deal it had made to secure the soccer tournament.
Infantino blamed “crowd flows” in Doha for the decision, though it appeared to be a ruling by Qatar’s autocratic government to placate its conservative Wahhabi citizens who already have been angered by some events around the tournament they view as Western excesses.
Infantino said the beer ban at stadiums was made jointly by Qatar officials and FIFA.
“We tried until the end to see whether it was possible,” Infantino said of allowing alcohol sales. “If for 3 hours a day you cannot drink a beer, you will survive. Maybe there is a reason why in France, in Spain, in Scotland, alcohol is banned in stadiums. Maybe they are more intelligent us, having thought maybe we should be doing that.”
The World Cup begins Sunday with an opening match between host country Qatar and Ecuador, and when Qatar made its pitch to host the tournament, the country agreed to FIFA’s requirements of selling alcohol in stadiums. The alcohol plans were only released 11 weeks before kickoff and then changed on Friday.
FIFA says non-alcoholic beer will still be sold at the eight stadiums, while champagne, wine, whiskey and other alcohol will be served in the luxury hospitality areas of the arenas.
Previous World Cup hosts have been asked to make concessions. For the 2014 tournament, Brazil was forced to change a law to allow alcohol sales in stadiums — but the same cultural issues were not at play.
AB InBev’s deal with FIFA was renewed in 2011, after Qatar was picked as host. However, the Belgium-based brewer has faced uncertainty in recent months on the exact details of where it can serve and sell beer in Qatar.
Infantio denied that the ban of beer sales has harmed FIFA’s relationship with Budweiser, it’s official beer sponsor.
“We are partners for some decades, and we look forward to partner for the future,” he said. “This particular situation has brought us even closer together.”
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Source: https://apnews.com/article/world-cup-soccer-sports-business-760c6bac905fc67a7bc23d67f9831e03
